mobily

Easy Transport For People With Disabilities​

UX / UI Design

iPhone 13 Pro
intro

About 15% of the population The world has a disability​

Over 1.5 million people with disabilities live in Israel

the Problem

People with disabilities find it difficult to use public transport services efficiently​

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Challenges (1/2)​

Linguistic simplification​

All content should be simple and clear. highlight everything important and without using very common word abbreviations

Challenges (2/2)

All limitation must be answered​

Assistance from stewards – without phone coordinatio
Bus drivers signaling When getting on/ off the bus

Market Research (1/2)

Ordering taxi? only by your wheelchair size​

avoid ordering the wrong taxi, choose your size or add your wheelchair.

Market Research (2/2)

Regulation? It is in the hands of the users​

You can send a complaint directly from the application
to the Ministry of Transportation

User Research (1/2)

The Waze principle

People would prefer suggestions for an optimal departure time than being stuck in traffic jams (62%)

Users Research (2/2)

Different disabilities have different preferences

Therefore, we will adjust travel/walking routes for the disability that accompanies them

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